iDOLM@STER’s downloadable content has made over 100 million yen in sales
During the recent Trusty Bell launch party at Roppongi, Unozawa Shin from Bandai Namco Games had revealed that the downloadable content for THE iDOLM@STER has already amassed over 100 million yen in sales, and expresses his amazement at how much it managed to sell, and goes on to say that it’s a completely new business model. Their downloadable content for iDOLM@STER mainly consists of new clothes, and their best selling items were school uniforms and buruma sets. It’s going to be a wonderful new market of selling items targeting otaku.
Via: Impress Game Watch