Behind the No More Heroes launch event
The much anticipated Wii game No More Heroes had a launch event held at Sofmap Amusement on the 6th of December with director Suda Gouichi and producer Wada Yasuhiro at the scene to distribute toilet paper and sign copies of the game.
The event was widely covered by the gaming press, but apparently there was another story behind it.
Akibablog reports that when the event opened and they started selling the game, nobody bought the game even after waiting for 20 minutes. So apparently one of the press reporters at the scene that looked like he was from Enterbrain / Famitsu went to buy a copy and get the game signed instead while all the reporters at the scene took photos of him.