Nishimata Aoi rice bags sell too much

rice boomYahoo Japan reports that the rice bags that were designed with an illustration from artist Nishimata Aoi have been selling incredibly well, 7 times of what they did last year in fact, and they had to stop taking orders as they were unable to keep up with the demand.

They usually receive about 120 orders in a month in previous years, and ship a total of approximately 1 tonne of rice, but this time they have received 1000 orders over 6 days, totalling over 7 tonnes of rice.

They hope to be able to reopen orders again on the 8th.

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