Otaku market size 2007
ITmedia has featured some market research data on otaku markets for the year of 2007 conducted by Yano Research Institute showing the current estimated market size in related otaku markets and the growth as compared to the previous year.
The market for printed comics has been said to be gradually shrinking but digital comics has seen a huge boost from the previous year as more magazines started venturing into online digital magazines.
Also at the same time, the doujinshi market is still growing as more become aware of doujin events such as comic market, increasing the number of casual fans.
Also, maid cafes and cosplay related services dropped the most in market size among the markets included in the study. I’m sure nobody saw that the bubble was going to burst when you have 50 maid cafes and services within easy walking distance of each other!
|
Market
|
Details
|
2007 Market size (in millions of yen)
|
Growth from previous year
|
|---|---|---|---|
|
Digital comics
|
Comics that can be read from the PC, from cell phones, or from PDAs.
|
25,000
|
+147.5%
|
|
Doujinshi
|
Books or software that are self published at one’s own expense. Doujin events sales, consignment sales from doujin stores, and download sales are included.
|
55,300
|
+13.5%
|
|
Plastic models
|
Plastic models of stuff like robots, cars, planes, buildings etc.
|
26,800
|
+1.9%
|
|
Figures
|
Figures where all parts are made of PVC, resin cast, soft vinyl etc that are mainly targeted at people above the age of 14.
|
26,000
|
+8.3%
|
|
Dolls
|
Dolls with rooted hair and clothes that are made from real cloth. Mainly targeted at adults.
|
13,500
|
+3.8%
|
|
Train models
|
Models that reproduce the characteristics of real trains faithfully to a certain level. Also includes georama, rails, and engines.
|
15,200
|
+5.6%
|
|
Toy guns
|
Model guns and air soft guns that are modelled after real guns.
|
5,300
|
-8.6%
|
|
Idol
|
Idol concert tickets, CD/DVD, photo books, related goods, and fanclub fees etc
|
50,500
|
-4.7%
|
|
Cosplay costumes
|
Costumes modelled after clothes from anime, manga, games, movies, or TV drama, or costumes of certain professions or school uniforms.
|
36,000
|
+6.8%
|
|
Maid or cosplay related services
|
Shops or services where shop assistants serve customers while wearing maid, butler, or other costumes.
|
10,500
|
-18.6%
|
|
Adult games
|
Computer games with a sexual theme that people under the age of 18 (or 15) are not allowed to purchase or play.
|
34,100
|
-2.8%
|
|
AV
|
Video media with a sexual theme that people under the age of 18 are not allowed to view, rent, or purchase.
|
61,500
|
-7.0%
|
