Canned Dogs

After DQ9’s release date was announced to change from 28th March to 11th July, a day after the announcement Famitsu immediately put up a emergency discount promotion (pdf) for advertising in their mag for the 19th March and 27th March issues of the magazine.

Special news flash 2 page tie-up:
1,950,000 yen (US$21,000) -> 1,500,000 yen (US$16,000) (23% off)

Middle of magazine 4C1P pure ad:
825,000 yen (US$8,900) -> 600,000 yen (US$6,400) (27% off)

Middle of magazine 4C2P pure ad:
1,650,000 yen ($17,800) -> 1,100,000 yen (US$11,800) (33% off)

The deadline to apply for ads for the magazine is 45 days before the date the magazine goes on sale, and the deadline for submission of the completed ad is 35 days before the sale date. It was already past both deadlines for the 19th March issue when they made the announcement, so it’s really an emergency.

They probably were planning lots of features for DQ9, or Squareenix pulled their ads out and Famitsu has to fill up the holes now.

Via: N-Styles

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