An increasing shift in readership for Negima

female orientedNegima author Akamatsu has reported in his diary that in the fan art corner for vol 26 of Negima, over 60% of the submissions have surprisingly been by females, and many of them are from a younger age group than what they usually receive.

In comparison, over 90% of the fan letters that they got were from males in the past during Love Hina’s run. Though it should also be taken into consideration that males tend to not like drawing fan art or bother writing fan letters.

Akamatsu says this is a small glimpse of the changing times, as over half of the readership in anime magazines are apparently females too, while anime like Gundam and Geass have been the way they were, and a lot of live action shows feature lots of good looking men too.

He figures that half of the reason why Magazine can’t beat Jump is because of this. And another reason being the target age group.

Via: Akamatsu’s diary via 猫とネギま!と声優さん
Related: Jump, Magazine, and Sunday readerships

5 Responses to “An increasing shift in readership for Negima”

  1. dormcat Says:

    How many “pairings” you can make from male characters of Love Hina?

    How many “pairings” you can make from male characters of Negima?

    Enough said. ;-)

  2. Will Robertson Says:

    “over 60% of the submissions have surprisingly been by females”
    I just can’t believe that. No way, no how.

  3. Blackadder Says:

    I have a funny feeling that it is because there’s been an overall shift in the story from a harem to an almost pure shounen-ish manga.

    Ditto what dormcat says as well.

  4. ShadowGuardian Says:

    I love Negima so much so I have Mahora School Messenger Bag. And I’m male over the age of 20. What does that make me?

  5. Sydney2K Says:

    @ShadowGuardian

    It makes you a school girl.

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