Hello Kitty official goods to be sold at Comiket

Hello Kitty goods featuring art from OKAMA, POP and Kuroboshi Kouhaku are going to be sold in the industry section at the coming Comic Market. Being sold at the industry section means they are all official products with the Sanrio copyright mark on them.
Their comiket special set includes a cellphone cleaner (Kuroboshi Kouhaku ver.), a mini towel (OKAMA ver.), clear files by Kuroboshi Kouhaku and POP, and a hand towel (POP ver.) for only 2000 yen.
T-shirts and tote bags featuring art from the three artists mentioned will also be sold at the event.
Sanrio has lost their mind and we’re all doomed.